2025
Proofed Bakery & Café
Brand Identity
2025
Proofed Bakery & Café
Brand Identity
PROJECT OVERVIEW
PROJECT OVERVIEW
Proofed is a modern bakery and café inspired by the bread-making process. The identity uses playful, rounded forms, vibrant colors, and two dough characters to bring the transformation from raw
dough to fully proofed bread to life, giving the brand personality and a sense of craft and curiosity.
Proofed is a modern bakery and café inspired by the bread-making process. The identity uses playful, rounded forms, vibrant colors, and two dough characters to bring the transformation from raw dough to fully proofed bread to life, giving the brand personality and a sense of
craft and curiosity.
ABOUT THE BRAND
Proofed brings the joy of baking to life through playful characters, warm colors, and dynamic shapes. Its identity celebrates experimentation, humor, and the tactile, hands-on nature of bread-making, turning everyday baking into a lively, approachable experience.
LOGO CONCEPT
The logo is a wordmark set on a straight baseline. The tops of the letters are rounded and puffy, mimicking the way bread rises during proofing. The flat bottoms and rounded tops reference the expansion of dough.
(Hover over logo to change color)
The logo is a wordmark set on a straight baseline. The tops of the letters are rounded and puffy, mimicking the way bread rises during proofing. The flat bottoms and rounded tops reference the expansion of dough.
(Tap logo to change color)
PROCESS
MOODBOARD
THUMBNAIL SKETCHES
COMPS
MOODBOARD
THUMBNAIL SKETCHES
COMPS
MEET THE CHARACTERS
The two dough characters represent different stages of the bread-making process, one doughy and unproofed, the other fully proofed. Together, they show the transformation from raw dough to risen bread and bring a sense of personality to the brand.
The two dough characters represent different stages of the bread-making process, one doughy and unproofed, the other fully proofed.
Together, they show the transformation from raw dough to risen bread and bring a sense of personality to the brand.
MENU FLATS (TAP TO EXPAND)
MENU FLATS (TAP TO EXPAND)
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