Leah Bush Design

2024

EnChroma: Seeing Color

Social Media | Campaign Design

2024

EnChroma: Seeing Color

Social Media | Campaign Design

PROJECT OVERVIEW

This project is an Instagram carousel campaign and resource system focused on red–green color blindness, designed to support teachers and students in grades K–8. The slides explain how color vision differences affect learning and introduce tools like EnChroma glasses, while providing practical ways for teachers to make their classrooms more accessible.

PROJECT OVERVIEW

This project is an Instagram carousel campaign and resource system focused on red–green color blindness, designed to support teachers and students in grades
K–8. The slides explain how color vision differences affect learning and introduce tools like EnChroma glasses, while providing practical ways for teachers to make their classrooms more accessible.

ABOUT

The system uses circular, mosaic-style visuals inspired by color vision tests, along with teacher resources that show how red–green color vision differences affect perception. The palette and layouts were tested for accessibility to ensure clarity and readability, while maintaining a familiar, classroom-based feel.

PROCESS

CAROUSEL POST 1

POST 1: INTERACTIVE CAROUSEL

CAROUSEL POST 2

POST 2: INTERACTIVE CAROUSEL

COLORS IN THE CLASSROOM KIT

The kit includes physical materials such as comparison cards and illustrative posters, providing visual examples and reminders for teachers. These reference tools are meant to be kept by educators for ongoing use.